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When we first started Xcite Advertising, 17 years ago, we knew just how complex capturing an impactful photo in a competitive landscape really was. It started our journey and has helped us grow from our photography services business to a complete service-based digital and inventory marketing solutions company we are today. That's why we created a Photo Best Practices Guide for dealers to download and refer to as a higher level, helpful way to illustrate some of the complexities of capturing that ideal shot. We've highlighted below a top five tips for shooting a top dealer photo guide to make your dealer inventory stand out amongst the competition. We hope it helps.
 

TOP 5 TIPS FOR SHOOTING A TOP DEALER PHOTO

1. Create a Photographer Checklist - simple steps to make sure you are ready to embark on capturing the best photos to show off your diverse inventory - camera, equipment, memory card, battery level - check!
2. Identify Ideal Staging and Vehicle Positioning - with stacked inventory lots, source a staging area that gives you enough room to walk around, shoot, and deliver the photo best suited for your showroom.
3. Update your Inventory - consistently updating your automotive photos allows for customers to see your most up-to-date inventory - whether a newly repaired vehicle or a new delivery from auction to the lot.
4. Photograph Interior and Exterior Shots that Will Highlight Vehicles - get tips on the specific interior and exterior shots that will make your inventory soar by clicking here.
5. Create a Best-In-Class Online Showroom - visually demonstrate your inventory in a captivating way that will allow you to set yourself apart from the competition.