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LES AUTOMOTIVE

In today’s fast-paced digital retail environment, video is no longer optional for car dealerships, it’s essential. As consumer behavior continues shifting toward online research and comparison, dealerships need tools that not only showcase inventory effectively but also build trust, boost engagement, and streamline communication. LESA delivers a powerful suite of tools tailored to meet these needs. In this post, we’ll explore LESA’s most impactful features, how they benefit dealerships, and why video-centric marketing is rapidly becoming the standard in automotive retail.

Core Features & Capabilities

Dealer Video Inventory

Full HD vehicle walk-around recording via mobile app, with VIN scanning and ConstaFrame stabilization for consistent quality
Automatic syndication to dealer websites, YouTube, Cars.com, AutoTrader, Facebook, and more
Guarantees 99.9% uptime, unlimited users and videos

Ultra 360 Spin & Interactive Hotspots (Spotlight)

Video-based 360° spins that let shoppers swipe through seamless exterior/interior angles

AI-powered “Spotlight Video Icons” highlight key features (e.g., wheels, trunk, odometer) for interactive exploration

LESA Spotlight turns videos into engaging, clickable experiences that increase time-on-site and engagement

Video-base 360° spins that let shoppers swipe through seamless exterior/interior angles

AI-powered “Spotlight Video Icons” highlight key features (e.g., wheels, trunk, odometer) for interactive exploration

LESA Spotlight turns videos into engaging, clickable experiences that increase time-on-site and engagement

Feature Videos & Media Player

OEM-specific feature videos embedded alongside walk-arounds to enrich vehicle content

A customizable media player includes Carfax, lead capture forms, photo galleries, trade-in tools, call tracking, real-time uploads, and theme color control

Damage Tagging & AI Background Enhancements

While filming, dealers can tag scratches, dents, or imperfections, promoting transparency and building buyer trust

AI background enhancement refines photo backgrounds for a more polished showroom appearance

Social Media & Media Marketing Integrations

Automated social media posting engine syndicates videos and 360 spins directly to Facebook, Instagram, etc., boosting SEO and shopper engagement

Offers Dynamic Facebook Ads and Google Business/Maps video integration to increase reach

Video Suite for Sales & CRM

Enables PIP (Picture-in-Picture) walk-around videos featuring salespeople, background music, branding, and custom voiceovers

Tools for personalized lead response videos, testimonials, thank you videos, and promo content to deepen customer relationships

The DVS package supports BDC/sales teams to create and track video from their CRM workflow

Proven Impact & Scale

LESA is described as the #1 dealer video inventory and digital marketing platform, boasting 100K+ vehicle video views daily

Industry studies (e.g., from Google) show that video significantly boosts shopper traffic and sales: 46% visit dealer sites and 42% shop inventory after consuming video content

A 2018 integration with Vistadash allows for detailed KPI tracking, video views, watch times, model performance, etc. To measure campaign success.

Why LESA Is a Great Fit

With its advanced video capture tools, AI-powered enhancements, seamless syndication, and deep CRM integrations, LESA gives dealerships the tools to:

Showcase inventory in vibrant, interactive formats

Build trust through transparency (e.g., damage tagging)

Improve online engagement and conversions

Streamline workflows for sales teams, BDCs, and marketers

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